Branding and Website Development
Re-entering the industry after a while heightened the challenge for this project a little. The task lied in reshaping the image that was, to meet current market demands and trends. In establishing a new identity for Amazon Resurfacing, we endeavoured to create an image that would resonate with the brand’s audience- visually, verbally, socially and digitally.
Careful study and attention to detail enabled us to carefully select intricate brand guidelines. From this, we then designed and developed a unique website for the brand that would appeal to current database, attract a new database, and build momentum amongst industry participants and suppliers. In facilitating a new online platform, we kept it clear, simple and distinct.
As a re-entrant into the industry, the brand and website have become well-recognized and reputable amongst affiliates. In the identity and implementation, our approach ensured that the brand will be well received and transfer easily and accessible across the new website and future digital marketing experience. Since its launch, website visitors are commending the optimal user experience, convenient navigation and efficient location of information.