Website and Marketing Strategy
A leading property development company in the market, Cite Group was after an interactive service provider to enhance their current presence. In a growing industry, the competition is highly prevalent and there remains a constant race for a heightened market positioning. The challenge we faced, was taking the brand to the next level. With a high-profile portfolio and a growing project base, there needed to be a parallel reflection in their online brand.
In our encounters with the client, our team took on a strategic approach to identify the strengths and counter the weaknesses. In a modern age, we aimed to develop a plan for both a new website and marketing approach that put the brand in the “now.” A rapidly growing industry means there is a growing need for responsiveness, adaptation and fast turnaround, which formed the basis of our objective to deliver the project efficiently, creatively and within a tight deadline.
Demonstrated through the great feedback by the clients and stakeholders, the performance is nothing short of perfect. Growing social media followings and website visits are a testament to a task well done and evidence that consumer preferences have been met.
The social presence continues to deliver through active engagement and driving leads, while the upgraded look and feel of the website are proof of a modern, contemporary and on-trend delivery- just in line with the brand identity.