“The Mini by Terry Biviano website is everything I hoped it would be and more. Adcreators knew exactly how to extend my current label and appeal to a new market through this website and I couldn’t be happier with how it has turned out.” - Terry Biviano.
Often described as Australia’s answer to Manolo Blahnik, Terry Biviano is a pioneer in the footwear industry with her fashion forward stilettos reaching international success. Now as wife to NRL legend Anthony Minichiello and mother to daughter, Azura, Terry used her experience as a parent to inspire a new brand of matching sandals for mother and child; Mini by Terry Biviano.
Our challenge was to incorporate the existing brand and public image of Terry Biviano into a unique website that would be speak to her new customer base and target market in a cute yet luxurious way.
As an already prominent public figure in high-end footwear, Adcreators had to gauge what the public would be expecting from a new label from Terry Biviano and incorporate elements of this into what would be a completely unique website to the new Mini by Terry Biviano brand.
Extensive research allowed Adcreators to build a high conversion website that perfectly showcases the intricate designs and aesthetic of the brand and is a pleasure to use.
Within days of launching almost all styles were sold out and waiting lists were created to accomodate the demand for Mini by Terry Biviano! Both Adcreators and Terry Biviano are incredibly proud of the design, functionality and success of the Mini by Terry Biviano website and will continue a long working relationship to further the success of the website and the new brand.
The website has handled high levels of traffic and been featured on news reports nationally and internationally as an example of the gorgeous Mini by Terry Biviano brand.