Since the beginning of [social media] time, we’ve seen many trends from shifting Facebook algorithms to “fake news”. For businesses today, social media is an essential platform in spreading the brand message. Social is a powerful tool for advertising, engaging and building relationships.
Industry sources indicate that only approximately 20% of the content shared through organic posts is seen by followers. Without using features such as advanced targeting, or boosting posts, why is organic social content still valuable? Because organic posts are focused on sparking conversations and fostering community involvement.
Here are 5 reasons key benefits of organic social media:
1. Positive Perception
Through advertising, reviews or word-of-mouth, chances are, people are watching you on social. Sharing frequent and relevant content is favourable for when current or prospective customers do visit your platform. This consistency not only works to strengthen your brand’s identity, but to present open communication and transparency to your audience. This undoubtedly works in favour to reinforce a positive image.
2. Two-Way Communication
Supporting the importance of businesses engaging with their audience, social media provides an effective way to connect with the brand’s target market and in the same token, learn more about them. As opposed to paid advertisements, organic content provides more interactive communication and real-time updates of what people are saying about your brand/product/service.
3. Long-Term Advantages
Fresh content is king. Adopting a strategy that is current, through measures such as sharing trending topics or commenting on recent subjects in the media, you develop a long-term tactic. As opposed to paid social media campaigns that focus on one theme, frequent posts allow for a flexibile and adaptable strategy.
Simply put, it’s free! In addition to not compromising marketing budgets, it’s a great way for new businesses to “test the waters” and monitor the type of content that resonates with their audience. This data helps to develop a more sustainable tactic.
5. Research for Paid Campaigns
Paid social advertising presents many benefits, but it is important to know what content is most engaging for your followers, and therefore, what content to put money behind. By trying different types of posts and then modifying them based on success, organic posts can provide more accurate insights.
Remember, while paid media is a crucial component in your social strategy, organic reach is just as essential.
Social by Adcreators.