From $6k ad spend to $83K months; a full funnel transformation.

A-Tech Australia was running paid ads across Google and Meta but struggling to see meaningful returns. Budget was being heavily directed toward lead generation campaigns, but revenue wasn’t reflecting the investment. The strategy needed a fundamental rethink.

We restructured Google campaigns across Search, Display, and Performance Max, added a Demand Gen campaign, refined match types and keywords for high-intent traffic, and implemented ongoing bid and copy optimisations. On Meta, we shifted from cold lead gen to a full funnel approach, running awareness, traffic and retargeting campaigns in sequence, moving budget toward website-focused campaigns that proved to be the revenue turning point.
The full funnel strategy transformed A-Tech Australia’s performance, delivering back-to-back record revenue months with a 13.82x return, without significantly increasing ad spend. The results proved the approach was repeatable and scalable, not a one-off spike.
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