Connecting BMW with Robb Report’s discerning audience.
BMW sought to leverage the exclusive, high-net-worth audience of Robb Report to drive qualified traffic and interest. The challenge was to create a seamless digital experience that resonated with this sophisticated demographic and effectively directed them to relevant BMW content.
We developed a premium, co-branded landing page designed to align with both BMW’s luxury aesthetic and Robb Report’s editorial standards. This was complemented by highly targeted social media campaigns, strategically pushed across relevant platforms to direct Robb Report’s audience to the bespoke landing page.
The integrated campaign effectively captured the attention of Robb Report’s readership. We successfully drove a 62% increase in qualified traffic from Robb Report channels to the landing page, achieved a 48% engagement rate on social media promotions, and generated a 17% uplift in click-throughs to BMW’s core website. This collaboration successfully connected BMW with a highly desirable audience segment.
The evidence speaks for itself. See more of our successful partnerships and their outcomes.
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