4 reasons why you should request Facebook marketing from your social media marketing agency
1 — Reach a wide audience
Facebook has a lot of users – over 2 billion of them.
It’s easy to see why they can reach a wide audience, however, the value of Facebook’s audience doesn’t just stop there. Facebook’s audience is not just large, it’s diverse and includes people from several different demographics. This makes it a relevant tool for almost every business, regardless of the demographics of their target audience.
Though Facebook attracts users from all generations, older demographic groups seem to be growing the fastest, pointing to the value of Facebook as one of the only platforms suitable for reaching the Baby Boomer Generation (1946-1964) and the Silent Generation (before 1945).
2 — Suitable for B2B and B2C
Most people know that Facebook is great for B2C advertising, but did you know that B2B business can also run successful Facebook campaigns?
According to Facebook Business, business decision-makers spend 74% more time than other people on the platform. Business decision-makers frequently engage people on Facebook, are two times more likely to be daily active users and are 1.9 times more likely to be active in the last 7 days.
This doesn’t only make a case for remarketing to their business on Facebook, but also to the individual. The business and the decision-maker are often the same people, so remarketing to them through the targeting of their employer name, job title, employment industry and more is another way to remain in their thought process.
3 — Competitor targeting
Facebook is very specific in what you can do with the audiences of other competitors. They allow you to pursue them by targeting the users who have indicated an interest in the brand, but not their fans.
While this is not the most accurate form of targeting as some users don’t regularly update their settings (they may lose interest in a brand, but remain interested), it can still be an effective tool. By accumulating interested audience members of several similar brands, you are likely to have a pool of users with similar interests who you can target without paying fees.
4 — Psychographic targeting
While demographics are valuable, they are not always reflective of a person’s interests. For example, not all Generation Z users are interested in sustainability or are vegan. A person’s interests depend on their life, how they live and what their experiences are. This is, admittedly, quite difficult to determine, however, Facebook can give you some valuable insight.
Facebook allows you to target more than job title and date of birth; you can target behaviours, life events and hobbies – factors that are more representative of what a person is interested in. This allows you to target with amazing precision and yield more accurate results for your marketing campaign.
Undoubtedly Facebook is still a highly valuable tool for marketing. At Adcreators, we harness the powers of Facebook to push our clients’ brands through to audiences. If you’re interested in Facebook advertising or another form of social media marketing, have a chat with Ava, our friendly assistant. To speak with a member of our team, give us a call on 1300 670 998.