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Facebook: Updates we Love
Category : Latest News
Author : Marina Semaan

As the year comes to an end and most businesses wind down, Facebook does just the opposite. Continuing to deliver quality updates and improvements we are thankful for, the social network has made several announcements in the past week, setting new benchmarks and higher standards for individuals and businesses.

What’s New with Facebook?

Image Recognition through Facebook Photo Review

Facebook must be credited for its implausible image-recognition capabilities so far. But it’s the most recent update takes the social network to new levels, with the ability of Facebook to detect and alert when photos of its users have been uploaded. Whether you are tagged in an image or not, you will be notified.

This is an expansion of Facebook’s existing ability to identify users in photos – for users who have uploaded the photo only – but this time, it keeps those who may be in the actual photo in the loop. This may prevent photos of you circulating around the internet if you do not wish for them to be present, with abilities to report or request to remove also prevalent. This feature will be rolled out in accordance with each country’s privacy laws and within those states where facial recognition technology has been implemented.

‘Engagement Baiting’

Enhancing its current newsfeed algorithm, updates have also been made to its Pages platforms, aimed at businesses who are encouraging user engagement through the type of content they share. As highlighted by Facebook, “People… dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions.” For example, “Like this if you drink coffee every morning.”

So as a result, the shift in algorithms will see these sort of posts, known as engagement baits, being demoted. The targeted posts as listed by Social Media Today include:

Vote baiting- using Reactions such as Like and Love as a polling mechanism

React baiting- Reacting through the use of the Facebook emoticons such as Like or Haha to respond to a post

Share baiting- Share posts for competition-like scenarios, such as “share to win”

Tag baiting- Being instructed to tag a friend or someone who can relate to post, to increase reach and engagement

Comment baiting- Encouraging users to Comment on a post such as “Comment below if you can relate to this”

Anti-Harassment Tools

Facebook is continuing to build on safety features through tackling fake accounts and accounts of those who have previously been blocked. The feature will allow Messenger to detect IP addresses of profiles that have been blocked, refusing them to contact recipients who have blocked them.

Further to this, Facebook is also allowing users to ignore direct messages, shifting them to a separate tab- “Filtered Messages”. This means users will no longer receive notifications of messages from these senders, while the latter will not be able to determine if messages have been read or not.

Ranked as the social market leader again in 2017, Facebook has surpassed over 1 billion monthly active users. These updates are just a snapshot of why the network continues to grow in popularity and why so many individuals and businesses around the world turn to Facebook for social, sales, research, trade and more. We’re excited to see what other great features the social network has in store in the new year.

Read more about our Social & Content services here.

All images sourced from Facebook.

Marina Semaan

Head of Content & Social

Marina leads the Content and Social division of Adcreators with a forward-thinking approach. With a background in Commerce and expertise in the fields of Digital and
Marina Semaan

Head of Content & Social

Marina leads the Content and Social division of Adcreators with a forward-thinking approach. With a background in Commerce and expertise in the fields of Digital and