![Zahli Restaurant](https://www.adcreators.com.au/application/assets/2020/06/banner.jpg)
Zahli Modern Middle Eastern is a globally-acclaimed restaurant, bringing the best of Lebanese dining to Sydney’s booming and hip Surry Hills. In the business’ maturity phase, it was facing a struggle in attracting a new audience and missing out on a potential social media and search presence. In partnering with Adcreators, we spoke content, strategy and engagement that would reshape its marketing campaign.
![Zahli Restaurant](https://www.adcreators.com.au/application/assets/2020/06/1.jpg)
![Zahli Restaurant](https://www.adcreators.com.au/application/assets/2020/06/2.jpg)
![Zahli Restaurant](https://www.adcreators.com.au/application/assets/2020/06/3.jpg)
![Zahli Restaurant](https://www.adcreators.com.au/application/assets/2020/06/6.jpg)
![Zahli Restaurant](https://www.adcreators.com.au/application/assets/2020/06/5-1.png)
![Zahli Restaurant](https://www.adcreators.com.au/application/assets/2020/06/8.jpg)
It is no secret that Sydney’s dining scene is filled with crème de la crème in cuisines from around the world. In an industry that was growing exponentially, Zahli faced a little challenge in reaching an extensive audience that was searching for what it was offering online – in particular on the highly-visual Instagram.
Content is King, Queen and everything in between! A Content Strategy was at the start of our approach, where we worked to create new content – images, videos, blog posts and more – that would help highlight the experience. Through a local SEO approach and geo-targeted social media ads, this message was spread to the right audience.
With the launch of a new website, the marketing strategy and execution perfectly complemented the brand’s way to meet its objectives. From gift card purchases online to restaurants at full-house every weekend, we continue to see month-on-month improvement in performance and the “Zahli” name buzzing.