When it comes to searching for advertising services, there are several different types of agencies in Sydney that you can hire. While this is helpful for companies that are looking to engage these services, it can also lead to a lot of confusion. Do I need a creative agency? What are the differences among all of these agencies? Why are there so many different types of agencies? Which one is best for me? What services do they offer? These are just a few of the many questions racing through the minds of business owners. So, how do you select an agency?

Understandably, if you are not in the advertising and marketing field, it’s unlikely that you’ll know the differences among these agencies. This is why we’ve developed this article. There’s very little difference among marketing agencies. In fact, their approaches are quite similar but their service offerings are where there might be some differentiation.

Creative agencies are one of the most popular and effective types of marketing agencies that have recently surged. Though they fall under the umbrella of marketing and advertising and offer many of the same services as an advertising agency, creative agencies take a more out-of-the-box approach to strategy, advertising and promotion.

For a clearer idea of what a creative agency offers, we’ll be focusing on the services offered by creative agencies like Adcreators.

• Branding

Companies that are in search of a new and complete solution to their branding should head to a creative agency. A creative agency will develop a refreshing brand identity that captures the essence of your business, slips neatly into a pocket of the market and reflects your business’ product or service. By keeping your target market in mind, a creative agency will tailor your brand to their needs and wants.

For this service, a creative agency will offer brand strategy brand audits, brand identity development and positioning, brand naming and tagline development.

• Graphic design

Graphic design is more than just beautiful designs created by an illustrator. There is a refined strategy behind it to ensure that the target market is drawn to whatever marketing material is produced with design. The strategically driven creative graphic design is important for streamlined communication across different platforms including creative campaigns, logos, infographics, brochure designs and signage.

Under the umbrella of graphic design, art direction, strategy logo design, brochure and catalogue design and campaign rollouts are also offered.

• Social media marketing

Social media platforms are the best spaces for creativity, especially since, over the last few years, platforms have become saturated with curated feeds from other advertising agencies. This makes it harder to stand out of the social media crowd and achieve your brand’s goals while also differentiating your brand.

A creative agency will assist with strategising social media campaigns and projects towards a specific goal (e.g. conversions or promotions), in addition to the overall strategising of a social media account.

Here are a few more services offered under social media marketing: paid advertising, content calendars, content creation and social media management.

• Print solutions

Creative agencies offer full print solutions where the concept, design and graphic design of the print material is taken care of. Many business owners may not be aware that the opportunity for creativity in print solutions extends beyond the graphic design. It concerns the vehicle of the printed marketing (e.g. brochure, pen, notepad or a more unique concept?), the tagline development as well as the graphic design on the material. The services under print solutions vary greatly and include mail house services, distribution, direct mail campaigns and marketing collateral print.

The team at a creative agency looks very similar to one at an advertising agency. You can expect the following roles at a creative agency:

• Market Researchers
• Designer
• Brand Strategists
• Creative Director
• Account Managers

Creative agencies like Adcreators are known for memorable advertising campaigns and must-follow social media accounts. Adcreators is the agency to approach if you’re in search of an effective and unique marketing campaign or solution.

If you’d like more information on our creative marketing and advertising services (including those mentioned above), have a chat with Ava, our friendly assistant. To speak with a member of our team, give us a call on 1300 670 998.