Companies that are in search of a new and complete solution to their branding should head to a creative agency. A creative agency will develop a refreshing brand identity that captures the essence of your business, slips neatly into a pocket of the market and reflects your business’ product or service. By keeping your target market in mind, a creative agency will tailor your brand to their needs and wants.
For this service, a creative agency will offer brand strategy brand audits, brand identity development and positioning, brand naming and tagline development.
Graphic design is more than just beautiful designs created by an illustrator. There is a refined strategy behind it to ensure that the target market is drawn to whatever marketing material is produced with design. The strategically driven creative graphic design is important for streamlined communication across different platforms including creative campaigns, logos, infographics, brochure designs and signage.
Under the umbrella of graphic design, art direction, strategy logo design, brochure and catalogue design and campaign rollouts are also offered.
Social media platforms are the best spaces for creativity, especially since, over the last few years, platforms have become saturated with curated feeds from other advertising agencies. This makes it harder to stand out of the social media crowd and achieve your brand’s goals while also differentiating your brand.
A creative agency will assist with strategising social media campaigns and projects towards a specific goal (e.g. conversions or promotions), in addition to the overall strategising of a social media account.
Here are a few more services offered under social media marketing: paid advertising, content calendars, content creation and social media management.
Creative agencies offer full print solutions where the concept, design and graphic design of the print material is taken care of. Many business owners may not be aware that the opportunity for creativity in print solutions extends beyond the graphic design. It concerns the vehicle of the printed marketing (e.g. brochure, pen, notepad or a more unique concept?), the tagline development as well as the graphic design on the material. The services under print solutions vary greatly and include mail house services, distribution, direct mail campaigns and marketing collateral print.