Staying on top of digital marketing trends is key for maintaining your competitive edge in 2021. Whether you’re a freelance digital marketer or an employee in a digital marketing agency, you’re aware of the importance of digital marketing for businesses. Digital marketing is one of the most important services for your businesses, however, much like fashion, it’s not effective if you don’t regularly update it. With a new year, comes new trends and new opportunities for businesses to stay on top of their digital visibility.

Before we get into what these digital marketing trends are, let’s first look at whether you should work with an agency for your digital marketing services. We highly recommend that you contact an agency for these services. While it may be no surprise, there’s a solid reason for it: more bang for your buck.

An agency has more than just a digital marketer, there’s a host of other specialists which go hand-in-hand with a digital marketer. While digital marketing is good, you also need a content marketer and branding specialist to complete your package.

With the trends we’re about to mention, a digital marketer, brand strategist and content marketer will work together to present you with a comprehensive digital solution.

#1 Inclusion

Digital marketing should include media and subjects that reflect and cover various races, sexualities and religions as well as representation for people with different physical and learning disabilities. This does not just include written content but also imagery and videos. Increasing numbers of diverse groups across all categories mentioned (and even more) are demanding a positive depiction of equality in content and the brands that they purchase from, making it pertinent that brands reflect diversity to remain relevant and digitally visible.

#2 Position zero

Position zero refers to the featured snippet before position #1 on Google. This has overtaken the #1 spot to become the favoured position for a search result. This position features extra information that is relevant to the user’s search. To get this position, your content must be tailored to long-tail keyword phrases and be answered clearly and succinctly.

#3 Sustainability

There’s no surprise that sustainability is a current big trend. For digital marketing, capitalising on this means communicating sustainability through one’s branding and content and making it part of your identity. One of doing this includes branded sustainable products or a digital banner on your website.

#4 Image and video SEO for visual searches

More users have increased their visual searches, making it pertinent that image and video SEO campaigns are in prime shape. Ensure that you master the basics of image SEO which include including alt text in your image descriptions, adding images to your sitemap, including target keywords in the file name of your image and using high-quality images and videos.

If you’re an e-commerce brand, you should familiarise yourself with Google Lens, a tool that uses image recognition technology to identify real-world objects.

#5 Interactive content

Ensuring that you have interactive content is no surprise, however, it has become even more important in 2021. Interactive content promotes user engagement and increases the length of time that they stay on your website, which ultimately, helps your standing in algorithm-based searches and feeds. Interactive content includes content such as:
Quizzes
Open-ended questions\surveys
Contests
Giveaways
Polls

#6 Target specific audiences

With marketing campaigns, customer segmentation is the new trend in 2021. This simply means that instead of a small number of more general marketing campaigns, you have a large number of target-specific campaigns. These segments can be grouped by customer behaviour, age or shopping habits. Regardless of how you choose to segment your target audience, it allows you to more accurately tailor your messaging and content according to their preferences, which increases the likelihood of their conversion.

Digital marketing trends are constantly changing, so it’s important that you don’t just stay updated, but also incorporate them into your business’ marketing. We know that, as business owners, it is difficult to stay on top of every aspect of marketing, which is why Adcreators is prepared to offer you a full range of marketing solutions.

If you’d like more information on our digital marketing services, have a chat with Ava, our friendly assistant. To speak with a member of our team, give us a call on 1300 670 998.