Refining a brand through a stronger visual presence and customer-centric approach
We worked with Al Mokhtar to deliver a new strategic solution. Through a design strategy, we aimed for a compelling identity that was both standout and playful. In this industry, it meant it had to be personable and recognizable. From the icon through to the typeface, we worked with our client to understand their long-term strategy, target audience and USP.
Delivery a striking appeal while staying true to its values, we presented iconic assets we see today.
We brought new tones, fonts and icons alive – ensuring what consumers saw online and offline was complementary to the envisioned brand. While the name has sass but also heritage, we aimed to uphold this.