Creating a brand and digital solution for a leader in office and retail fit-outs
Transforming workspaces for clients across Australia, we teamed up with Hasbuilt at the start of their journey to create an identity that would soon become synonymous with the industry they so well served. Our long-term commitment saw the creation of the identity, followed by implementation. In our Brand Management phase, it was then ensured that the Creative Direction was upheld.
We helped capture the essence of the brand across all touchpoints, inviting current and potential audiences to familiarise themselves with Hasbuilt.
Through research and strategy that defined our approach, the company continues to experience growing brand awareness. Standing out online and offline, the identity is bold, strong and means business.
With the boom of the Construction industry, we are seeing many businesses form and quickly expand. As the market is in heavy supply, we envisioned ways in which we would best allow Hasbuilt to stand out. We transformed their digital presence with the greatest website any fit-out specialist has seen! Our method involved the use of copy and graphics to showcase their expertise, while also driving consumers to take action.
To stand out, one must be different – good different. This mantra was our inspiration in creating the identity and implementing it. The brand is a stand out on any construction site and the website is a reflection of their innovation.