Introducing the world to a different kind of vodka through an online experience
Precious Vodka brings joy and celebration to spirit connoisseurs, and this is part of the brief given when engaged to design and develop an e-commerce platform for the brand. Uniquely presented in a diamond shaped bottle, it was our mission to present a way in which its diverse audience would land on the page and be drawn to transact.
Our solution involved three things – customer experience, upholding of the brand vision and the opportunity to shape our own story. This reflected in design.
In considering these, we planned the UX and UI around purchasing behaviour with the e-commerce functionality being the key driving force. This reflected in development.