Elevating QT Hotels’ guest experience through bespoke screen design.
QT Hotels sought to extend its distinctive brand aesthetic and playful luxury into its in-room TV screen experience. The challenge was to design and brand the interface in a way that seamlessly integrated with the hotel’s unique personality, providing both functionality and an elevated guest journey.
We embarked on a comprehensive design and branding project for QT’s in-room TV screens. This involved crafting a bespoke user interface (UI) and visual elements that perfectly mirrored QT’s eclectic, art-driven, and sophisticated brand identity, ensuring every interaction felt uniquely QT.
The newly designed and branded TV screens successfully deepened the immersive QT guest experience. The intuitive and aesthetically aligned interface reinforced the hotel’s unique character, contributing to enhanced guest satisfaction and a cohesive brand narrative across all digital and physical touchpoints within the rooms.
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