Curating content, copy and creatives for this global serviced apartment chain
The intention was to turn paper into digital, the objective was to deliver a uniform brand standard, and the engaged Agency was Adcreators. Our team was enlisted through our partners at Streamvision to enhance the in-room entertainment system. With a defined set of brand rules and a diverse audience, our Content and Design teams worked together, tackling a strategic approach.
Our scope of work included a custom set of icons, graphics and an e-compendium to be rolled out across all Hotel locations, starting with Tauranga, NZ.
Assessing the current situation and defining the brand’s direction, our aim was to create a unique brand look – yet uniform enough for all markets.