Riley Crystalbrook Hotel

Working with Crystalbrook Collection to deliver customised IPTV solutions for Riley

Capabilities

Branding

In introducing Riley by Crystalbrook Collection to Cairns, we worked with the boutique luxury location at it’s opening to deliver a tailored entertainment solution. Our scope of work involved the design and implementation of Riley’s IPTV system, considering unique, functional and brand-appropriate messaging and creatives. We collaborated with our partners at Streamvision to deliver this project on time and within budget.

The Riley brand is smart, sophisticated… and a little cheeky. This inspired the design of the custom active and inactive brand icons we created.

This led the communication direction of the information pages of the system, with the end user (hotel guests seeking a memorable experience) at the back of our minds.

OUTCOMES

The result? An entertainment system that was functional while upholding the brand’s values, aesthetics and modern touch. The creative assets cleverly align with the brand identity, upholding it’s guidelines and standards.