Inventing a kicka** brand inspired by a world-renowned sports’ icon

Branding & Website

Design an identity that is the namesake of one of the world’s most known athletes? H*ll yes! This branding and digital project was exciting, thrilling, tricky and challenging all in the one. Starting with an identity, we then considered print and digital elements, bringing a creative approach in the rollout of the stylish, vintage Sydney bar.

A little memorabilia here, a little ‘60’s trends there inspired the design we see today. Starting with the logo incorporating Sugar Ray himself, we were drawn by a chic, sketchy feel.

Our process continued through to print items, like menus and coasters, upholding a consistent and stand-out visual identity.