TLC Catering

Impressing the catering industry with tender, loving care and an awesome brand!

Capabilities

Branding

TLC is led by aspiring entrepreneurs who have one vision; to share the tender, loving care of Traditional Lebanese Cuisine with the people of Sydney.

The brief: make it fun, make it personal, make it exceptional. Alongside the three business owners, we created caricature-like images of their personalities, ensuring the branding is easily identifiable and distinctive.

Our monochromatic focus is reflective of the brand’s traditional bread and butter, but by contrast, also reflective of its modern take on age-old recipes.

How much more personal can you get than a sketch of yourself? The personnel silhouettes implemented as the brand’s icon shows its transparency and warm hospitality.

OUTCOMES

A brand is not just about the product or service. A brand is also about the people behind it. By bringing the people behind TLC to the forefront, the identity has totally transformed the business, changing its game and future.