CHALLENGE

Bingo Industries are pioneers in waste management and recycling, providing the full scope of work in New South Wales and Victoria. With national expansion and public listing in the works, we were engaged to redesign and redevelop an online platform that accounted for these updates. We were required to clearly identify and segregate both Investor Relations and Victoria branches of the website, to make it accessible for the audience, while maintaining an optimised and simple navigation.

APPROACH

Following successful marketing and communications for Bingo Industries, we built a reputation of trust and delivered exceptional results for the brand. This then led to securing the website design and development, and as such, we needed to exceed this expectation. By dramatically improving the layout, content, structure, user experience, usability and functionality, the approach we took was to work from the perspective from each audience- investors; consumers; business partners; community; stakeholders and the general public.

With our expertise in technology and the digital landscape, we worked to develop customised software for the ultimate online experience.

PERFORMANCE

Since the initial relaunch of the website, we then moved to integrate the Investor Relations division of the website following the successful listing on the Australian Stock Exchange.

A few months later, we then worked to integrate the Bingo Industries Victoria division of the website. Given the site was entirely custom built, this was executed with efficiency and ease- and just in time for the milestones of the company.

Since the launch, website visitors continue to increase at exponential rates (as a result of our marketing strategies also) with growing numbers of monthly visitors, daily growth in leads and conversions, greater numbers of online sessions and time spent on the website. With proven results, we continue to provide support and maintenance to  Bingo Industries to allow for security, software, content and additional updates.