Commonwealth Bank

Video production, celebrity endorsement and partnering with Australia’s leading financial institution

Capabilities

Marketing Video Campaign

In a space where video content is now the most consumed, CommBank engaged Adcreators to produce a video campaign featuring NRL legend, Wayne Bennett. In directing this project for one of the largest Australian institutions, we helped define the message, audience and platforms to best feature this ad. Working with internal teams, our goal was to collaborate and strategically execute.

We leveraged the voice of an Australian icon to deliver a trusted message, inspiring action. From location to lighting, we managed the project’s entirety.

Teaming up with CommBank brought together two experts in their respective fields to join forces, presenting a worthy campaign, whose purpose was to tell a story.

OUTCOMES

The piece of work was showcased at an industry conference, then distributed through direct marketing channels. It was a great privilege to work with one of the most known Australian brands, and one of the most iconic Australian athletes.