Marttini By Lana
Website Design & Development
"The team delivered an amazing website beyond every expectation I had. The new design suits my image, it's so easy to navigate and most of all, customers are loving it!"Alana
The fashion industry is a vibrant, fun and lively industry. With plenty of experience in this field, this ironically also presented a challenge. We were trialled to maintain this expectation and exceed it through our design and within our development. To ensure the preference of the brand’s clients and potential target market, we ventured out to deliver a unique, optimised, accessible and fashion-savvy website.
With an insight into the Marttini by Lana customer base, the style we opted to work in was to identify the shortfalls of industry participants and countering them; while listing the strengths and amplifying them. Beginning each phase with a site plan and user experience, we paved the way for an advanced look, progressive navigation and strengthened back end software for real-time updates and efficient inventory levels.
After the successful redesign and development of the e-commerce website, site traction skyrocketed with web visits and click through rates successfully securing converted leads. The ease of transactions has been well received by the growing customer base, while backend navigation and updates have been accurate and coherent.