"Minifit's branding and website is exactly what I wanted and more! The Adcreators team knew exactly what I needed to successfully launch my programs and I am forever grateful for their hard work." Anthony Minichiello
After a successful career as one of the most recognisable faces in the NRL, Anthony Minichiello set out on a new journey to improve the lives of countless children through sport and physical activity. Adcreators had the challenge of merging Minichiello’s past and future through striking branding and a website that would truly represent all that he has to offer his new clients.
Due to Minichiello’s high profile football career, Adcreators had to research and evaluate his public profile and perception to devise the most appropriate style of branding his fans and the wider public would respond positively to.
It was important that both Minichiello’s past as a premiership winning footballer and aptitude for teaching children were both highlighted prominently throughout the website to ensure future clients could clearly see the benefits of Minichiello’s programs.
Factors including other key industry players, environmental influences and personal style were incorporated to produce the final product, Minifit.
Minifit launched to the incredible applause of the public and football fans alike. The website and branding of Minifit have been key in marketing the school holiday, after school, kids parties and school term training offered.
Minifit is now running successfully into its second year and business has never been better. The Minifit website continually generates leads each week and ranks well on search engine returns.
The branding truly combines both Anthony Minichiello’s past, future and mission, and the strong design ensures it will stand the test of time.