The Next Employee
“The Next Employee website and mobile applications offer amazing user experience and really make finding your next employee easy!” - Roy
The Next Employee is an innovative and industry changing website and thus needed a strong brand identity to carry that message through to the public. Each and every detail from the logo and brand message to website structure and user experience, mobile application and marketing (see how we marketed the business, here) had to be carefully developed and constructed with a range of factors in mind.
By carrying out an environmental analysis we quickly ascertained what it is The Next Employee needed to offer, who the companies competitors would be and who their target customers were. With this in mind the development of the logo, business colours, name and brand strategy could begin. At each step within this process we would take a step back and ensure what we were creating was in line with what was needed in the industry, who the target users were and what they would respond to thus assuring the finished product would be on brand and ultimately successful.
With this complete, the design and construction of the website and mobile application could begin. User experience was always at the forefront of our mind and the website and mobile application were designed to be straight forward to use, appealing to the eye and useful. By having both a website and mobile application, The Next Employee can be used by anyone, anytime and anywhere.
The Next Employee’s logo perfectly represents the essence of the business with each detail expressing an element of the website in a clever and creative way.
The website and mobile applications offer excellent user experience and allow both employees and employers to quickly and easily navigate the site and accomplish what they need.
The Next Employee has had a wonderful reception from the public with many compliments on the logo and how the website and mobile application have been structured. For us, that’s the most important performance indicator of all!