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Working with NRL icon, Anthony Minichiello, to increase social presence for fitness program
The Challenge
The end-user of MiniFit programs are of course, the children, but the decision makers are of course, the parents/guardians. Our challenge was finding the fine line between showing it was an initiative for little ones while encouraging the advantages and benefits for parents, schools and local sports clubs.
The Approach
A big part of our Content Strategy was the “why MiniFit?”. Much of our approach was promoting the brand’s difference and positive attributes, carefully targeting the right audience based on interests and behaviours. This was supported by custom graphics and unique messaging for each individual event.
