Born Creators Group solidifies its growth strategy with the appointment of David Gerrie as the new CEO

Independent digital and communication agency Born Creators Group (BCG) today announced that it has bolstered its growth trajectory by appointing David Gerrie as Chief Executive Officer.

Founder Rony Chiha said, “I started with one agency over a decade ago and have proudly expanded the business into four distinct agencies, all of which intrinsically serve an aspect of the marketing and creative sector. David’s appointment as CEO is an integral component of strategically growing our business in 2023. We will tap into his deep agency experience and proven track record to scale up our business and deliver a competitive edge to the market and to our valued clients.”

David Gerrie is an industry veteran having worked in COO and CFO roles for companies within the Publicis Groupe and WPP Group for over 20 years. He will take the helm at Born Creators Group as CEO to lead them into their next phase of growth.

Commenting on his appointment, Gerrie said, “I am excited to be joining an independent agency in Born Creators Group and focusing on building its four unique agencies in collaboration with Rony and the dynamic BCG team. My objective is to drive a strong agency culture that inspires our team every day and to deliver purposeful and exceptional outcomes to existing and new clients.”

With offices in Australia and overseas, BCG continues to work with advanced brands such as Bingo Industries, Roger Dubuis, Young Academics, Toyota and more. Rony Chiha will take on the role of Executive Chairman and travel between Australia and BCG’s global offices.

Chiha concluded, “As an agency, we aim to push the limits of creativity, human ingenuity and technology through our unique four-business structure so that we can best impact our clients both locally and internationally. With David’s guidance combined with his experience, expertise and passion, BCG will drive innovative ideas and fresh perspectives to employees and clients alike.”

About David Gerrie

David Gerrie is a senior leader with extensive experience in agency management, leadership, strategic finance and people and culture for global listed media groups in Australia. He is passionate about driving operational strategy and organisational vision, while delivering a collaborative and balanced view to decision making. David has over 20 years of industry experience in C-suite roles for global media agencies.

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