Delivering creative solutions for a better customer experience in Australia’s construction space
As a leading supplier to the country’s top construction projects, A-Tech Australia uses cutting edge technology to differentiate their approach. Adcreators was engaged to bring new life to the brand through a refreshed look and feel that was bold and impactful. Although its portfolio was becoming more impressive, its identity no longer served the direction the brand was heading in.
Through extensive research & development, our creative direction set to communicate a new core message – A-Tech Australia was here to revolutionise.
Honouring the brand values, we began with a new identity – logo, custom font, colour palette, icons, tone of voice, brand guidelines – suitable to both online and offline contexts.
Amplifying the diversity of the brand’s competence in serving residential and commercial spaces, the new website focused on highlighting its dynamic scope of works. Achieved through clever UX and complemented by tactical IA, our long-term strategy converged its history, products, services and project portfolio in the one arena. It was our aim to deliver a seamless online experience through information and imagery that inspired action and responsiveness that ensured accessibility.
“Adcreators has brought our vision to life, with the team going above and beyond to deliver nothing short of success. We leave everything in their capable hands and through our partnership, our international expansion has been made possible.”