Bellee

Preparing the launch of innovative ghost kitchen provider, for the ultimate disruption in Sydney’s food scene.

Capabilities

Brand Identity & Website Development

Virtual kitchens are the way of the future, and Bellee is hitting the scene with a plan to make their mark as one of Sydney’s leading suppliers. We partnered with Bellee (named by yours truly, too) to deliver Brand Identity and Website Design & Development solutions. Food is fun, so we were commissioned with a brief to help prepare the brand to go to market in a way that is exciting and engaging, with an identity that is creative and memorable.

Our approach with brainstorming the name and creating the brand, along with official Brand Guidelines, was aimed at complementing the company values—consumer focus; integrity; agility.

The website is an extension of that, providing a seamless UX for visitors, from potential business partners to delivery drivers. We took time to understand our audience and what is most resonant to them.

OUTCOMES

In partnering with Bellee to ensure it launched strongly and confidently, it was apparent the brand identity, messaging and both online and offline presence was well-received.

Prior to the completion of its first ghost kitchen, Bellee easily secured all tenants, expressing their excitement about pairing with a brand that is committed to excellence. We believe this is a result of the brand strategy that was perfectly executed, with skill and professionalism.