Interior Construction Group
Building a top construction brand from the bottom, up
With a combined wealth of over 65 years’ experience, Interior Construction Group (ICG) offers commercial fit-out and refurbishment solutions. With the passionate executives venturing out to create a new vision, ICG was born, with the help of Adcreators. We were engaged to bring their vision to fruition through branding, website design and development and see the brand to a successful launch.
The key point of difference in the ICG entity is their vision: to provide a “door always open” approach. Alas, the brand identity.
Incorporating this philosophy into the creative direction, this paved the way to the custom look, feel and communication direction (now can you see it?)
The website UX was determined with our Agency’s and clients’ input to highlight the who, what, why and how of the business. Incorporating strategic Information Architecture also, the end-result was bold and powerful, yet still approachable. Since its launch, the brand’s professional look and feel, as well as its strong online presence and transparency, have been used as a great complement to the tender and sales process.
Like our door is always open, so too is Adcreators’. From the moment we engaged their services until the project’s successful launch, the process has been nothing short of seamless. We’re impressed with the service, outcome and most importantly, our alive vision.