Creating a one-stop hub for newly launched childcare provider
Kids Central offers early learning and day care services to the local community. As a newly established business, Adcreators was referred and engaged to create an enticing identity and user-friendly website that sparked a familiar, warm and trusted sentiment. With many players in the industry, it was our intention to first differentiate them through look, feel and experience.
Starting with hues then implementing through creative assets like brand icons, the look we were going for was bright and fun – but still reliable.
Kids Central was after a simple approach to digital – a one stop shop where parents/guardians could learn the basics of the business, then be driven to take action to find out more. The site was sure to deliver this through clever UX, design and copy that converts. Again, playing on this sentiment of trust but not losing focus of the core business offering, this solution was achieved.
Smart, Safe, Simple – the slogan that inspired our approach to the design and development of the e-commerce website. With a mobile application on the way, the website is the main bridge between new and repeat customers, and the brand itself. So, we had to ace it! As a new entrant, the greatest drive was creating a platform where an audience could easily gather all the information they sought – then transact.
Our bread and butter is providing a caring, nurturing service, and this describes how we felt in the hands of Adcreators. We knew our small project was well thought out, meeting our budget and timeline with no compromise on quality.