Reinventing the digital platform of the global luxury authoritative voice
Robb Report Australia and New Zealand engaged Adcreators to design and build a whole new online presence for their regional market – with an approach that was to “capture the elegance and sophistication of a life well lived.” Our approach to this project summoned the necessity to address the brand’s diverse facets, from aviation to art, under the one key umbrella.
In working on this project to communicate to a distinct, yet niche audience, our UX experts considered a flow for an enjoyable online experience without missing the business’ main intention.
With guidance through global brand guidelines, we imprinted our unique touch to ensure it’s relevance to the local audience.
Smart, Safe, Simple – the slogan that inspired our approach to the design and development of the e-commerce website. With a mobile application on the way, the website is the main bridge between new and repeat customers, and the brand itself. So, we had to ace it! As a new entrant, the greatest drive was creating a platform where an audience could easily gather all the information they sought – then transact.
For an award-winning international magazine, the outcome was a representation of the luxury, eloquence and aristocracy that is Robb Report. The team, locally and globally, were in awe of the solution, changing the magazine’s landscape in Australia and New Zealand.