Airlocker Training

Inventing a kicka** brand inspired by a world-renowned sports’ icon

Our Creation - Air Locker Training
Capabilities
Website Design

Design an identity that is the namesake of one of the world’s most known athletes? H*ll yes! This branding and digital project was exciting, thrilling, tricky and challenging all in the one. Starting with an identity, we then considered print and digital elements, bringing a creative approach in the rollout of the stylish, vintage Sydney bar.

A little memorabilia here, a little ‘60’s trends there inspired the design we see today. Starting with the logo incorporating Sugar Ray himself, we were drawn by a chic, sketchy feel.

Our process continued through to print items, like menus and coasters, upholding a consistent and stand-out visual identity.

Our Creation - Air Locker Training
Our Creation - Air Locker Training
Our Creation - Air Locker Training
Our Creation - Air Locker Training
Our Creation - Air Locker Training
Our Creation - Air Locker Training

A little memorabilia here, a little ‘60’s trends there inspired the design we see today. Starting with the logo incorporating Sugar Ray himself, we were drawn by a chic, sketchy feel.A little memorabilia here, a little ‘60’s trends there inspired the design we see today. Starting with the logo incorporating Sugar Ray himself, we were drawn by a chic, sketchy feel.

OUTCOMES

Delivered in time for the grand opening, the brand set the scene and told the story of who they are, what they represented and where they were headed – mastered through clever execution online and offline

Next chapter
20Perfit
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