Minifit by Anthony Minichiello

Reinventing the look, feel and characterisation of Anthony Minichiello’s, MiniFit


MiniFit was conceived following NRL legend Anthony Minichiello’s successful retirement from rugby league.  As a bid to foster his passion and educate children on the importance of a healthy, active lifestyle, Mini engaged Adcreators (who worked with the organisation from its beginning) to revamp its identity in light of its growth and transformation.

Being part of the brand’s expansion, media recognition and growing awareness, Adcreators worked with our client to envision a rebrand that represented its multi-faceted growth and expansion into new services.

From colour palette to font type, we explored the many variations that exemplified its diversity, longevity and excellence.