Civil and Scape
Developing a differentiated identity to introduce an expanded service offering
Formerly known as Grand Landscape Services, Civil & Scape underwent a rebrand – naming, identity and philosophy – through the expertise of Adcreators. This came at the cusp of their expansion into new services, taking on top-tier projects. Our strategists set out to reposition the business to target a new customer profile, without taking away from the previous brand’s legacy and reputation
The name represents core competence; the identity represents innovation; the messaging represents values. Inspired by industry evolution, our creative concept was driven by modernity.
The design elements symbolise their approach to cutting-edge solutions. With thought behind each element – like green representing the natural environment – the strongest motivation was competitive uniqueness.
The construction scene is highly saturated with industry participants, given growing population and demand. What sets one professional apart from the other is their ability to connect with, and respond to, audiences. Inspired by this, our intention in designing and developing the website was to ensure site visitors leave informed and inspired. This dictated our UX and UI approach then implemented in web design to provide a seamless customer experience.
“Adcreators executed our vision when we first entered the industry, and it was no surprise when they mastered the rebrand. The rollout was successfully implemented and we’ve sure seen heads turn in awe. Thank you for the masterpiece.”