Mastering the digital experience for premier Sydney venue in a heritage-listed space
The Carter is a place where a love for hip-hop and appreciation for art are celebrated. We love hip-hop, we love art. So, when asked to partner with the brand for its digital platform, it was our kinda jam! We had a rush of cool ideas that will live by the rules of optimisation but break boundaries of “safe” design.
The hospitality game has many wonderful players, with always enough to go around. We weren’t drawn by competing, but by offering something innovative and refreshing.
This was the basis for the awesome brand – an online experience that met marketing criteria but still intrigued audiences to click through and take action.